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Process design

Increase guest loyalty and customer insight and experience design

The industry is changing and at an increasing pace. For example, our guests want to spend more money and they want more and new experiences. At the same time, it's becoming increasingly difficult to recruit skilled employees, and prices for everything from gas to tomatoes are rising at a historic pace.

We need to become even better at gathering knowledge about our guests and turning that knowledge into action. In the "Process Design" course, you will learn about:

  • Work with and interpret data

  • Understand your starting point through analysis

  • Create an overview of your potential

  • Translate desired improvements into concrete actions
“We have benefited from the collaboration with Asnæs & Vangstrup, which we can further describe as a strong partnership. We collaborate on various initiatives, including industry-specific education and measuring the Net Promoter Score (NPS)”
— Helle Danielsen, Head of Department for Small Danish Hotels

Want to hear more?

If you would like more information, you can write to info@asnaes-vangstrup.dk or call +45 70 23 48 08.

You can also fill out the form below.

 

What benefits can you achieve?

  • Collect, understand and process data

  • Conduct a “now-analysis” of customer promise

  • Understand potential through industry best practice

  • Describe and implement new processes to enable our organization to deliver as desired

  • Work with project management elements that drive continuous implementation

  • Establish routines for documentation and continuous updating of standards

 

Extra free course

As a participant in our academy courses, we offer a free supplementary course with individual assistance with case work, assignment writing and exam presentations, including:

  • Identifying the problem statement

  • Structure and content of your assignment

  • Preparing your presentation in e.g. PowerPoint

 

Facilitator

Egill Hauch

I have an MBA from Middlesex University, an academy degree in management and a professional chef.

In my work with value creation, I emphasize that both the company and the guest experience a good deal, so that return visits/resales become attractive to both parties.

I teach economics, process facilitation, service, spreadsheets and sustainable production, drawing on both practical experience from the industry and theoretical insight.

 

Practical information

Price
The course costs DKK 7,500 excluding VAT.

Virtual classes 
The virtual classes takes place in our virtual learning space. We will send you a link. All you need is a computer and/or a mobile phone with a microphone and camera.

The exam
You finish the course with an exam, which is an oral test combined with an assignment. When you pass the exam, you will receive 5 ECTS credits from the Academy program in the subject: Customer Understanding and Experience Design.

Reading-writing challenged
If you're reading-writing challenged or have exam anxiety, that's no obstacle. We've developed special methods that mean you can feel safe and comfortable despite any challenges

 

Target group

The course is aimed at owner-managers and employees responsible for developing the product portfolio. Perhaps you have already implemented a number of changes, but lack the methods to locate pockets of value that can take your business to the next level.

The programme also caters to housekeeping management and engineering.

 

Dates

Fall 2024

Dates will soon be available

 

Financial support

Financial support
You can apply for several different types of grants for your education. We'll help you identify the options that are right for you. We can also send you a calculation of how much you can apply for, so you know your finances before your application is finalized.

SVU (state support for adult education)
As the program is offered in accordance with the Open Education Act, you can apply for educational support/salary reimbursement (SVU) according to current rules.

Transition fund
Since the education is offered under the Open Education Act, it is also possible to apply for the Omstillingsfonden, which is a fund that can be used to partially cover the participant fee.

Competence funds
Cost collective agreements contain an agreement on a competence fund. From the competence fund, you can apply for grants for courses and training for employees.

The programme is offered by:

Developed and organised in collaboration with Asnæs & Vangstrup